Digital Marketing Solutions

Search Engine Optimization

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is one of the most effective ways to improve the visibility of a website on all major search engines like Google, Bing, yahoo etc.  Since traffic is directly proportional to the rank of a website, we aim at improving the ranking of your company website.

Web page which is not properly optimized on Internet has lower chance to achieve good rank on SERP. It is extremely difficult to achieve higher ranking and beat your competitors on Search Engines as getting target audience on a website is not everyone’s cup of tea. Search Engine Optimization plays a vital role in improving your website ranking factor on Internet.

Software Dezire IT Solution has a team of SEO professionals who make it possible for your websites to get higher rank on Google. We work only on White Hat and Organic SEO techniques and never compromise with the quality of work. We always follow Google Webmaster Guidelines and updates so that your website never gets hurt during any algorithmic updates.

Our main goal is to offer our clients a competitive advantage with unique online internet marketing strategies so that your business can achieve online excellence and High Return on Investment (ROI). As per above scenarios we have formed a solid reputation and have positioned ourselves as a leading SEO Company on the online marketing map.


Search Engine Marketing (SEM)

“A form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising” (also via Wikipedia). Through this definition, we are able to see that optimization is included, but so is advertising, which means that the company is paying for some sort of visibility online. This can differ greatly depending on the type of service and where it will gain the most attention. The important thing to take away from these two definitions, is that SEO is a part of SEM, but they are not synonymous, so don’t confuse them. SEO means you are striving for organic results, whereas SEM is merely concerned with visibility, organic or not. In fact, SEM has been recently evolving to mean paid search more and more. Why Does It Matter? When it comes to making a decision about what will work best for your company, you have to take into account the exposure your company has had online in the past. If you have very little online presence, starting with basic SEO on your own website may be a good beginning place. If you have had a strong online presence for some time, SEM may be a better fit to continue to grow and increase that online visibility.

So now we understand a simple definition of both SEO and SEM, let’s look at what types of activities would fall under each category:


  • Adding specific keywords into title tags, meta descriptions, alt text, etc. All smoothly and naturally.
  • Creating content, like blog posts and service pages, that reflects keywords and quality writing.
  • Formatted and keyword focused URLS.
  • Social sharing or social following buttons on page
  • Quick loading
  • High quality user experience
  • And more!


  • As discussed before, SEO components are often included, although SEM has grown to mean more paid activities than organic ones.
  • Pay-per-click (PPC) advertising (Adwords, Bing Ads, etc)
  • Social media marketing efforts (typically paid)

Notice that SEO is going to be much slower yielding results. Organic change can take time, and building domain authority does not happen over night. SEM can gain results at a much quicker rate, because you are paying for those results. The pitfall of any paid online advertising is knowing who to target without wasting your entire marketing budget on very broad and competitive keywords.


Understanding the differences between SEO and SEM matter, because as a business owner you need to understand what it is you are expecting from your online marketing team. Whether you currently have a team, or are looking around for possibilities, being educated on the latest buzz terms and how they apply to your business help you define your companies needs, and avoid the pitfalls some vendors may not warn you about. Understanding what results you desire: organic, paid, or both, can help you determine where the time and effort should go for your online marketing. And online marketing is always changing.